“No Longer Awkward” is the definitive guidebook for professionals who want long-term relationships with their clients. Inevitably, those clients face divorce, aging, death, dementia, retirement, terminal illness, and other life changes. Yet professionals are never taught what to do and say to truly support them. And their clients will switch until they find someone who can. Avoid the well-intentioned mistakes most people make. Gain effective skills and protocols to guide clients through these tough times in ways that others can’t because they don’t know how. Find out what to write in condolence cards for different situations, what books to recommend, and what your clients wish you would do and say. Set yourself apart in ways that make a difference. Learn to do the right thing when your clients need it most, and you will also build life-time loyalty and referrals.
An icy road. A no-fault death. The driver of the other car wondering what, if anything, he could have done to avoid the accident. In the blink of an eye I was a 25-year old widow and single mother of a 7-month-old. I was surrounded by dozens, even hundreds, of well-intentioned people who had absolutely no idea what to say or how to act around me. Would you?
About the Author
Amy Florian, CEO of Corgenius, combines the best of neuroscience and psychology with a good dose of humor in training professionals to build strong relationships with clients through all the losses and transitions of life. An acclaimed speaker and expert, she is author of over 100 articles and the book “No Longer Awkward: