Whoever Tells the Best Story Wins!
Tell it to sell it! Help your customers make your story their story. Learn six kinds of stories to tell from four reliable sources of stories.
How to find and tell stories that
• Win trust
• Win curiosity
• Win the sale
• Win the day
New second edition is updated with cool examples of storytelling from other industries and an Appendix on how to run your own storytelling training.
Power of Storytelling
My first book about storytelling – The Story Factor – came out in the year 2000. It was listed in the book “The 100 Best Business Books of All Time.” It’s a good book, but I’ve learned a lot since then and Whoever Tells the Best Story Wins is a stripped down how to guide for finding stories to tell immediately – like this afternoon or tomorrow morning.
For one thing, I no longer need to preach about the power of storytelling. There is plenty of science that provides hard proof that storytelling increases retention, activates the kind of emotions that fuel action, and builds trust – an intangible emotional response based on past and present personal experiences OR an experiential story narrated in a way that stimulates the senses well enough to be recorded as if it were a real live personal experience.
About the Author
For two decades, Annette has inspired audiences to find and tell powerful stories that spread new ideas, sell products, build leadership, and prompt behavior change. The The Story Factor, named One of the Best 100 Business Books of All Time (Penguin, 2008) and Whoever Tells the Best Story Wins (second edition in 2015) are international classics.