BECOME THE ENVY OF YOUR INDUSTRY WITH A CUSTOMER-CENTRIC CULTURE
For the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks, and salesforce.com. It creates a guide for success based on three years of scientific study drawing insights from more than 100 businesses to identify seven key factors. When implemented together these factors have been proven to drive superior business performance. Customer culture is as fundamental to business performance as breathing is to living. It is the life force of your business. This applies no matter what your industry sector.
And with the evidence-based methods in this book, you can replicate their success in your business!
About the Author
Chris L Brown is the former marketing director for Hewlett-Packard for the South Pacific Region, including Australia. For the past 10 years he has consulted to the leadership teams of Fortune 500 companies including IBM, PwC, 3M, BlackRock and Chevron among many others. His specialty is helping leaders to create customer-centered organizations that win in competitive marketplaces.