D. Keith Pigues

Do your customers make more money doing business with you. 

Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.

Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time.

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What it Takes to Win with Customers

Amazing things happen when an organization begins to think first about how it can make its customers better off. Really. The days of defining winning by only considering your own P&L are over. Leading B2B companies are focused on making their customers more money than their competitors and getting their fair share.

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Book Trailer :: Winning with Customers

About the Author

Keith is a thought leader and widely sought after speaker and advisor on company growth and strategic marketing. His experience includes c-suite executive leadership positions in marketing and strategy. He also served as a tenured professor of Management, dean of the School of Business and Senior Academic and Administrative Officer at North Carolina Central University. He is co-author of Winning with Customers: A Playbook for B2B (Pigues and Alderman, Wiley & Sons, 2010). He has more than 25 years of experience in marketing, strategic planning and sales leadership at firms ranging from the Fortune 100 to mid-market private equity backed firms in a range of industries, including information technology, healthcare, agriculture biotechnology, automotive, commercial printing and building products. Keith has held executive positions in marketing and strategy at CEMEX, RR Donnelley, ADP and Honeywell International.

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