As a small-business owner or solopreneur, you wear many hats–perhaps the most important of which is marketer.
But these days, with so many new ways to reach customers and clients — and only so much time in the day — it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO?
Small business marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.
Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.”
4 Questions to Drive CEO Success: Who, What, Why, and How?
- WHO is your best, highest-probability customer or client?Where do they hang out (online and offline)? What are their specific pains, problems, heartaches, headaches, challenges and gaps? What are their (again, specific) hopes, dreams, goals, aspirations, and priorities? What are their personality traits, characteristics, and behaviors? How can you plug into that with your marketing messages to convey the fact that you “get” them completely? What do they TALK about when it comes to solving this problem – what WORDS do they use? What do they struggle with? How can you, your company, and your products and your services HELP them? If you’re unclear, vague, or fuzzy about this, then LISTEN, ASK, and SURVEY them to find out for sure.
About the Author
David Newman is a nationally-recognized marketing expert and author of the Amazon #1 bestseller “Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition.” David runs a marketing strategy firm dedicated to helping consultants, speakers, and solopreneurs maximize their influence, impact and income. David is a regular blogger for Salesforce.com and for Vistage, the world’s largest CEO peer group organization, and his instant-action marketing advice has been featured and quoted in The New York Times, Investors Business Daily, Sales & Marketing Management, Selling Power, Entrepreneur Magazine, and hundreds of media outlets throughout North America. Free marketing resources are available online at http://www.doitmarketing.com/