In his book, “Direct Mail is NOT Dead,” Eugene Montanez explains the importance of an effective call to action. Not only does it urge your prospect to respond to your offer, but it also gives you actions to track. When they visit the website or call the phone number you supply, you can count the number of people who respond and use the information to improve the effectiveness of future mailings.
About the Author
Entrepreneur Eugene Montanez knows from firsthand experience what it takes to grow a successful business. While still in high school, he opened his first business in his mother’s garage and transformed it into a modern printing and marketing firm. Today, Eugene and his wife, Paula, still oversee operations at Allegra Marketing Print Mail in Corona, CA, where they help businesses of all niches expand and increase profits through unique marketing campaigns.