Over the last decade, the rapid growth of social media, the emergence of the cloud, and a myriad of other technological developments have ushered in what pundits call “Sales 2.0.” But while much about sales has changed, one thing never will: People still buy from people they know, like, and trust.
Social Selling: What NOT to Do
What is social selling, anyway? Is it just the latest buzzword bandied about by shifty trainers, or an actual sales strategy with teeth?
Whenever a new selling term surfaces, suddenly legions of experts appear, ready to take your money. They make outrageous promises that are “guaranteed” to increase sales effectiveness overnight. If you just take their advice, you’ll have prospects lining up to work with you.
Some advice is timeless. And here is some you should seriously consider before writing that check: The key to social selling is social.
About the Author
Joanne Black is America’s leading authority on referral selling and a sales executive with contrarian points of view. She is the author of NO MORE COLD CALLING™: The Breakthrough System That Will Leave Your Competition in the Dust and PICK UP THE DAMN PHONE! How People, Not Technology, Seal the Deal. To learn more, visit www.NoMoreColdCalling.com.