The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business
With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked to another’s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputations.
How to Protect (or Destroy) Your Reputation Online provides a wealth of practical information on how to protect your online reputation and even remove negative content from search results. It will teach you how to:
• Take control of your online voice and build a reputational firewall.
• React and respond to an online attack.
• Understand and manage online reviews.
• Use marketing strategies that will both improve your online reputation and bolster your bottom line.
How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List. John also shows you how to deal with revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites, even the covert ops of reputation management.
About the Author
For more than 25 years, John P. David has counseled businesses and executives on strategic communications and marketing issues, from simple publicity campaigns to how to extract a business from the clutches of a multimillion-dollar Ponzi scheme. He has developed a specialty in helping clients facing online attacks because, sadly, anyone can publish negative information online, seemingly without consequence. His strategic communications firm, David PR Group, counsels clients in the areas of marketing, reputation management, and public relations. A first-time author, he frequently writes about communications and strategy for his award-winning blog, and his insights are regularly published on the Huffington Post. He earned a bachelor’s degree in public relations from the University of Florida. David lives in Florida with his wife and two children. You can follow him on Twitter @JohnPDavid.