John Kounios & Mark Beeman

In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain’s right hemisphere contributes to creative thought.

--Read More--
BUYtheBOOK

About the Author

John Kounios, Ph.D., is a professor of psychology at Drexel University and director of its doctoral program in Applied Cognitive and Brain Sciences. He has published cognitive neuroscience research on insight, creativity, problem solving, memory, and Alzheimer’s disease. His research has been funded by the National Institutes of Health and the National Science Foundation. He is a fellow of the Association for Psychological Science and the Psychonomic Society and serves on a National Science Foundation advisory panel.

--Read More--

About the Author

Mark Beeman, Ph.D., is a professor of psychology at Northwestern University, where he studies the brain bases of creative cognition and problem solving, how mood affects attention and cognition, and how the right and left sides of the brain differ in function. His research has been funded by the National Institutes of Health, the National Science Foundation, the John Templeton Foundation, and the Office of Naval Research. He is a Kavli fellow of the National Academy of Sciences, a fellow of the Association for Psychological Science, and serves on a National Science Foundation advisory panel.

--Read More--
Recent Posts

Link honor and accountability together and you have a formula for great leadership. A healthy mindset of accountability can inspire every team and organization to achieve a higher level of excellence. The key is engaging with courage, commitment, and caring...

If you want to attract and inspire people to get the job done with loyalty, dedication, quality, and to enjoy the process, you don't need another book telling you that you need grit, integrity, or any other skill that everyone...

A new business model for the digital age is the subject of an innovative book titled "Release the Power of Entangled Marketing" by Stan Rapp, co-founder of the RAPP agency and Sebastian Jespersen, CEO of the Global Vertic Agency. Any company...