A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the “Outthinkers” “Outthinkers” are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists. Outthink the Competition presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include: Discover the Eight Dimensions of Disruption Learn to play by the Outthinker Playbook Develop the Five Habits of the Outthinker Implement the Outthinker Process It’s time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight.
About the Book
Kaihan Krippendorff is a strategist, speaker, consultant, and best-selling author of four books, most recently Outthink the Competition (John Wiley, 2012). A former consultant with McKinsey & Company, he now writes one of the most popular blogs on FastCompany.com, “Outthinkers”, and is recognized expert on innovation, strategy, and creativity, appearing in key business media outlets including Fox Business, National Public Radio, Bloomberg Businessweek, Bloomberg Radio, and more.
He has trained over 6,000 executives and entrepreneurs in his unique strategy approach, The Outthinker Process ®, and works with the leadership teams of a growing number of leading corporations including Microsoft, Johnson & Johnson, Citibank, L’Oreal, United Technologies, Kraft, and Experian to design innovative business strategies that disrupt markets and unlock new growth.