Today’s marketers face a perilous journey.
As a result of new buyer dynamics, a boardroom-level obsession with marketing ROI, and “big data” driven decision-making tools, today’s marketing leaders are expected to be tech-savvy, data-driven brand ambassadors on the vanguard of change. But as marketing demands and workloads continue to evolve at the speed of sound, it is becoming more difficult to stop, breathe, and reflect mindfully on future opportunities.
What Planet Are You From?
Are CEOs from Mars and CMOs from Venus? Several of my clients and CMO community members think so.
Even though marketing automation, big data, and analytics tools have generated some impressive business results, CMO distrust and misalignment still lingers within executive suites. Our 2nd annual CMO Trends survey proves it. In fact, participants revealed that their top concerns are making sense of the many sources of customer data, as well as demonstrating their ability to take meaningful action on that data.
About the Author
Lisa Nirell is the Chief Energy Officer of EnergizeGrowth® and the founder of Marketing Leaders of DC™. Innovative companies such as Adobe, Infor, Oracle, and Walker & Dunlop consider Lisa a strategic marketing and CMO success expert. They hire Lisa to gain fresh insights and launch breakthrough growth ideas.