The popular guide used by entrepreneurs, start-ups, small businesses and non-profits everywhere to build an irresistible brand on any budget is now updated! Branding Basics for Small Business, 2nd Edition includes fresh content around social media, content marketing and networking trends and additional real-world case studies of small business and entrepreneurial success.
Small businesses, start-ups, and non-profits enviously watch “the big guys” create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them?
About the Author
Maria Ross is a brand strategist, author and speaker who believes cash flow and creativity are not mutually exclusive. As creator of Red Slice, she advises startups, entrepreneurs and small to midsize companies on how to craft irresistible brands. Maria is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, (2nd Edition) and her humorous and heartfelt memoir, Rebooting My Brain. A dynamic speaker, she has delighted audiences ranging from The New York Times to the Chamber of Commerce to BlogHer and has appeared in and written for numerous media outlets, including MSNBC, ABC News, The Huffington Post, Forbes.com, NPR and Entrepreneur Magazine. Maria lives in the San Francisco Bay Area with her husband, baby boy and their precocious Black Lab mix. Learn how to tell your irresistible story at red-slice.com or spark a conversation with Maria on Twitter @redslice