Mitchell Rigie & Keith Harmeyer
“If the creators of brainstorming were alive today, they would be astounded at how far the concept has evolved. Rigie and Harmeyer have created the ultimate idea-creating machine. It’s going to be the textbook for the concept for decades to come.”
~ Al Ries, bestselling author of Positioning and Marketing Warfare
In today’s fast-paced, innovation-driven economy, chaos and disruptive change are the new “business as usual.” Organizations, business owners, entrepreneurs, and even individuals have no choice but to reinvent themselves and their product or service offerings on an ongoing basis.
They must innovate–or risk slipping into irrelevance.
About the Authors
SmartStorming partners Mitchell Rigie and Keith Harmeyer have a combined 50+ years of experience working in the fields of advertising, strategic marketing communications and personal development. They have personally experienced thousands of brainstorming sessions and have witnessed first-hand how frustrating and unproductive the process can be.
The SmartStorming creative problem solving methodology is based on the authors’ professional experience and expertise, extensive research on the subjects of creative problem solving and idea generation, and practical application in the areas of innovation, peak creative performance, and interpersonal communication.