It’s a terrific time to be a senior marketing leader-if you’re prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO’s Social Media Handbook, Peter Friedman distills 30 years of experience to offer a combined practical tool kit and social-media-theory crash course to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization.
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About the Author
Peter Friedman is a social media visionary and veteran with 30 years of online community and social media experience helping companies engage 1:1 with customers at scale. He is the founder, Chairman, and CEO of LiveWorld, a trusted social media partner to the world’s largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services.