Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls “Zombie Loyalists,” fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same.
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About the Author
Peter Shankman is an author, a consultant, and an entrepreneur with three companies and multimillion dollar exits under his belt. He speaks to companies all around the world about how to provide amazing customer service, and how to take advantage of the social conversation economy that will be driving the global commerce engine for the next 100 years.