Randall Craig

Develop your reputation, get found, and attract a following

You probably have a web site, blog, a LinkedIn profile and possible more. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine rankings? This 143 page book, written for thought leaders and subject matter experts, reviews a number of strategic models, and then provides step-by-step instructions on building your influence and protecting your reputation – without wasting your time.

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BUYtheBOOK

23 Reasons to Skip Social Media

There are many reasons why an investment in Social Media makes sense, but precious little about why it may not. After advising on digital strategy and online engagement for over 23 years, here are 23 reasons why you should give it a skip:

When your target audience isn’t online.

When it is not “core” to your organization’s success.

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Randall Craig has founded several successful start-ups, held a long-time position at a “big-four” consulting firm, and was an executive at an American public company. He currently serves as the 108 ideaspace President and chief strategist. Randall has been advising on Web Strategy since 1994: he put the Toronto Star online, as well as the Globe and Mail’s GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations.

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Recent Posts

"Lead Right For Your Company's Type: How to Connect Your Culture With Your Customer Promise" shows how every organization falls into one of four categories determined by their customer promise: the "predictable and dependable" enterprise delivering consistent, reliable, and dependable...

Even in a tight economy, job satisfaction isn’t a luxury; fulfilled, happy employees are productive, innovative, and loyal. And workplace fulfillment spills over into happier families and better communities. Jim Donovan, a small-business owner, consultant, and speaker, has worked with employees...

Leadership is all about leading people. if you can't effectively lead people, you can't be considered an effective leader. The Force Multiplier is the leadership book for everyone who wants to maximize their ability to lead people. From the opening chapter,...