Robbie Kellman Baxter

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy from Robbie Kellman Baxter. Written by an expert consultant, this groundbreaking book will show you how to turn ordinary customers into members for life.

--Read More--
BUYtheBOOK

About the Author

Robbie Kellman Baxter is the author of The Membership Economy and the founder of Peninsula Strategies LLC, a consulting firm that helps companies excel in the Membership Economy. The Peninsula Strategies website is www.peninsulastrategies.com. Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as well as smaller venture-backed startups. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. Robbie has been quoted in or written articles for major media outlets, including CNN, Consumer Reports, The New York Times and the Wall Street Journal.

--Read More--
Recent Posts

"Lead Right For Your Company's Type: How to Connect Your Culture With Your Customer Promise" shows how every organization falls into one of four categories determined by their customer promise: the "predictable and dependable" enterprise delivering consistent, reliable, and dependable...

Even in a tight economy, job satisfaction isn’t a luxury; fulfilled, happy employees are productive, innovative, and loyal. And workplace fulfillment spills over into happier families and better communities. Jim Donovan, a small-business owner, consultant, and speaker, has worked with employees...

Leadership is all about leading people. if you can't effectively lead people, you can't be considered an effective leader. The Force Multiplier is the leadership book for everyone who wants to maximize their ability to lead people. From the opening chapter,...