A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them. This new generation believes they can and must make the world better, and they expect business and government to get with the program.
About the Author
Steven Overman has built his career as a pioneer at the intersection of media communication and technology innovation for over two decades. He works on the front line of business and culture transformation, helping teams expand new ideas into massive international phenomena that generate billions of dollars of economic value, but even more importantly, new ideas that positively change the lives of people everywhere.
Overman recently joined Kodak as Chief Marketing Officer, where he will lead the renewal of one of the world’s biggest brands. As a strategy and innovation consultant for startups as well as Fortune 100 companies, and during his tenure as Vice President of Global Brand and Marketing Creation for Nokia Corporation, Overman has directly engaged with a broad range of leaders from the C-suite to the product and software design studio. He has collaborated with the world’s leading creative studios and advertising agencies, imagined and evangelized concepts for sustainable hospitality and sustainability infrastructure for international brands and co-created award-winning youth marketing in countries and cultures around the world.