Ted Rubin and Kathryn Rose
Return on Relationship™ (ROR), simply put, is the value that is accrued by a person or brand due to nurturing a relationship, whereas ROI is simple dollars and cents. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing, and is used to define and educate companies, brands, and people about the importance of creating authentic connection, interaction, and engagement.
Both Ted Rubin and Kathryn Rose embody the concept of ROR in their work. Ted has been using the term since early 2009 to build awareness around the belief that the true value of brand and personal marketing is in the relationships created. Kathryn also uses relationship skills every day as a sought-after social media and relationship marketing speaker and trainer and CEO of the Social Buzz Club, the world’s first online marketing collaboration network.
About the Authors
Kathryn Rose is an award-winning, best-selling author, speaker and social media strategist and trainer with clients ranging from multi-million dollar corporations, to small business owners and entrepreneurs. Kathryn has a 20+ year career in sales and marketing that includes successful track record of using a collaborative mindset to increase sales.
Nominated for the 2012 Small Business Influencer Award, Kathryn is also the CEO and co-founder of the Social Buzz Club the world’s first online marketing collaboration network for bloggers, social media professionals and small business owners.