Tony Alessandra

In this entertaining and thought-provoking book, Tony Alessandra and Michael O’Connor argue that the “Golden Rule” is not always the best way to approach people. Rather, they propose the Platinum Rule: “Do unto others as “they’d” like done unto them”. In other words, find out what makes people tick and go from there.

--Read More--
BUYtheBOOK

About the Author

Dr. Tony Alessandra helps companies turn prospects into promoters. He’s two speakers in one… a professor and a performer, or as one client put it – he delivers college lectures in a comedy store format. Dr. Tony offers audiences the opportunity to enjoy themselves while learning practical, immediately applicable skills that positively impact their relationships with prospects, customers and co-workers. His focus is on how to create instant rapport with prospects, employees & vendors; how to convert prospects and customers into business apostles who will “preach the gospel” about your company and products; and how to out- market, out-sell and out-service the competition.

 

Dr. Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-of- fame keynote speaker. He earned a BBA from Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing in 1976 from Georgia State University.

--Read More--
Recent Posts

This is a special book with a special agenda that I reveal in just a moment. But before I do that, let me give you the lay of the land. First of all, this book is all about business. At...

At Last, a book for sales managers built on real world sales experience. This book offers a fresh, up to date perspective on sales organization fundamentals. Whether you are a sales manager or an up-and-coming sales rep, this book offers practical...

At a time of tremendous business disruption, leaders need to execute strategies more frequently and more effectively than before. Excellence in Execution provides a new approach to adopting the right mindset, toolset and skillset to execute strategy. This book—the author’s fourth...