Joe Calloway

Winners in business aren’t the ones who do the most things; the winners are the ones who do the most important things

Be the Best at What Matters Most. is about the one essential strategy for business leaders, entrepreneurs, owners, managers and those who want to be one. Simplify, focus, and win by outperforming all your competition on those things that create real value for the customer. This is about substance, not flash, and the ultimate “wow” factors of high quality performance, consistency and relentless improvement.

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Earn the Right? Poppycock!

“Pressure is something you feel when you don’t know what the hell you’re doing.” – Peyton Manning

There are a lot of people feeling pressure these days. It’s not necessarily that, as Peyton Manning says, “you don’t know what the hell you’re doing.” It’s more likely that you’re not focused on what you should be doing.

It’s frustrating, stressful, and exhausting to try and do the 1,000 things you think you have to do to succeed. It’s also counter-productive. There are probably no more than 3 or 4 things you need to focus on as long as you do them exceptionally well.

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About the Author

Joe Calloway is a performance coach and advisor who helps great companies get even better. He helps organizations focus on what is truly important, inspires constant improvement, and motivates people to immediate action. Joe has been a business author, coach, and speaker for 30 years and his client list reads like an international Who’s Who in business, ranging from companies like Coca Cola and IBM to Saks Fifth Avenue and American Express. Joe is the author of the new book Be the Best at What Matters Most and four other ground-breaking business books including Becoming A Category of One: How Extraordinary Companies Transcend Commodity And Defy Comparison, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others. Joe’s other books include:

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