John Sviokla & Mitch Cohen

There are about 800 self-made billionaires in the world today. What enables this elite group to create truly massive value, and what can the rest of us learn from them?

John Sviokla and Mitch Cohen set out to answer this question with the first systematic study of 120 self-made billionaires, including extensive interviews with icons like Steve Case, Mark Cuban, and T. Boone Pickens, Jr. The authors conclude that self-made billionaires aren’t necessarily smarter, harder working, or luckier than their peers. The key difference is what they call the “producer” mindset, in contrast to the far more common “performer” mindset.

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About the Author

MITCH COHEN is vice chairman at PwC. During his thirty-three years at the firm, including more than twenty years as a partner, Cohen has held a variety of leadership roles and has served numerous Fortune 500 clients.

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About the Author

JOHN SVIOKLA is head of Global Thought Leadership at PwC (PricewaterhouseCoopers LLP). He serves a variety of Fortune 500 clients on the topics of strategy and innovation and runs The Exchange, the firm’s think tank. John has held various leadership roles at PwC as well as at other public and private companies. He was on the faculty of the Harvard Business School for twelve years. John has written for the Harvard Business Review, The Wall Street Journal, Financial Times, and Sloan Management Review and has appeared on CNBC and Fox News.

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