Linda Kaplan Thaler

In Grit to Great, Linda Kaplan Thaler and Robin Koval tackle a topic that is close to their hearts, one that they feel is the real secret to their own success in their careers–and in the careers of so many people they know and have met. And that is the incredible power of grit, perseverance, perspiration, determination, and sheer stick-to-it-tiveness. We are all dazzled by the notion that there are some people who get ahead, who reach the corner office because they are simply gifted, or well-connected, or both. But research shows that we far overvalue talent and intellectual ability in our culture. The fact is, so many people get ahead–even the gifted ones–because they worked incredibly hard, put in the thousands of hours of practice and extra sweat equity, and made their own luck. And Linda and Robin should know–they are two girls from the Bronx who had no special advantages or privileges and rose up through their own hard work and relentless drive to succeed to the top of their highly competitive profession.

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About the Author

Linda Kaplan Thaler is responsible for some of America’s most famous advertising campaigns in the industry, including the Aflac duck, and the daring “Yes, Yes, Yes” for Herbal Essences. Much of her work has become part of  America’s pop-culture landscape and she has composed renown jingles such as, “I’m a Toys ‘R’ Us Kid,” and “Kodak Moments.” Linda has also worked on presidential campaigns for Clinton/Gore in 1992 and Hillary Clinton in 2008.

Today, Linda is the Chairman of Publicis Kaplan Thaler with a client roster that includes: P&G, Citi, L’Oreal, Pfizer, and Wendy’s.

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