Mareen Thomas Cherian

Managing Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers crave to establish between their brands and consumers. The book embodies a step-by-step methodology for creating a brand with values that are required to generate a cult-like following and knit an eternal sense of belonging. It introduces its readers to the theory of cult brands and also takes them through another exclusive theory known as the Snowball Upshot.

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Mareen Thomas Cherian

Mareen Thomas Cherian completed her Masters in Business Administration from Indore in the year 2002. She also holds a diploma in Creative Writing in English. She started her career as a Knowledge Executive in Bhopal training students in English language and personality development. Later, as a Lecturer she taught subjects like Marketing Management, Management of Information Systems and Marketing Research to students of MBA semester I and III at ICFAI National College, Nagpur. In the year 2006, she had ghost-written a study guide on Marketing Principles for Amravati and Nagpur University students. She also worked briefly as a Soft Skills Trainer for software employees in a firm in Nagpur.

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