Paul Jankowski

Speak American Too: Your Guide to Building Powerful Brands in the New Heartland is the definitive field manual to marketing in the New Heartland, one of the nation’s largest and most powerful cultural segments representing nearly 60% of U.S. consumers.

This book combines new research findings from the first ever New Heartland Consumer Research Study, along with case study examples to familiarize you with the New Heartland consumer, and provides guidance on the principal channels of access through which we can be reached and influenced. Learn how the Core Values of Faith (not religion), Community and Family impact buying behavior and create a unique brand filter in the New Heartland. Discover the five key points of access that brands have the best opportunities to engage the New Heartland consumer: Music, Food, Sports, Outdoors and Social Media.

--Read More--
BUYtheBOOK

About the Author

Paul Jankowski is founder and Chief Strategist at New Heartland Group (formerly Access Brand Strategies). He is the author of the upcoming book, Speak American Too: Your Guide to Building Powerful Brands in the New Heartland and lives in Nashville, Tennessee.

--Read More--
Recent Posts

Answers for Modern Communicators, A Guide to Effective Business Communication, provides professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. PR and Marketing strategist, Deirdre Breakenridge examines the ways in...

This book is a guide to doing business with heart and being authentic and transparent with employees, vendors, prospects, and clients. Follow the process in this book and you can become the leading expert in your niche and have qualified...

Work worth doing always has a hard part. In any results-driven activity, there are defining moments. That point in time between getting started and getting finished, when things become hard and aspirations for achievement get seriously challenged. When things become hard,...