Peter Friedman

It’s a terrific time to be a senior marketing leader-if you’re prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO’s Social Media Handbook, Peter Friedman distills 30 years of experience to offer a combined practical tool kit and social-media-theory crash course to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization.

 

bizcast

--Read More--
BUYtheBOOK

Best Seller TV

About the Author

Peter Friedman is a social media visionary and veteran with 30 years of online community and social media experience helping companies engage 1:1 with customers at scale. He is the founder, Chairman, and CEO of LiveWorld, a trusted social media partner to the world’s largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services.

--Read More--
Recent Posts

Answers for Modern Communicators, A Guide to Effective Business Communication, provides professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. PR and Marketing strategist, Deirdre Breakenridge examines the ways in...

This book is a guide to doing business with heart and being authentic and transparent with employees, vendors, prospects, and clients. Follow the process in this book and you can become the leading expert in your niche and have qualified...

Work worth doing always has a hard part. In any results-driven activity, there are defining moments. That point in time between getting started and getting finished, when things become hard and aspirations for achievement get seriously challenged. When things become hard,...