Randall Craig

Develop your reputation, get found, and attract a following

You probably have a web site, blog, a LinkedIn profile and possible more. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine rankings? This 143 page book, written for thought leaders and subject matter experts, reviews a number of strategic models, and then provides step-by-step instructions on building your influence and protecting your reputation – without wasting your time.

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23 Reasons to Skip Social Media

There are many reasons why an investment in Social Media makes sense, but precious little about why it may not. After advising on digital strategy and online engagement for over 23 years, here are 23 reasons why you should give it a skip:

When your target audience isn’t online.

When it is not “core” to your organization’s success.

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Randall Craig has founded several successful start-ups, held a long-time position at a “big-four” consulting firm, and was an executive at an American public company. He currently serves as the 108 ideaspace President and chief strategist. Randall has been advising on Web Strategy since 1994: he put the Toronto Star online, as well as the Globe and Mail’s GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations.

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